How it works
One studio, from a blank page to a full campaign.
Two halves of one studio. First, how a post gets made — the writers, the briefing, the draft you shape and publish. Then how that one post becomes a campaign — repurposed, scheduled, and reviewed across every channel you care about.
Part one
Write the post.
The studio where a post gets made — a place built for writing, with a team that drafts from your context and images the writer can actually see.
The studio
Write in a place built for writing.
The studio is the desk-side environment where the post actually gets made. The editor is the centrepiece — not a structure builder dressed up as one, not a settings panel pretending to be a page.
Strong typography, structured blocks, drafts and revisions. Media is first-class and lives next to the text, not behind a modal. The AI is available throughout but never on autopilot: suggestions, completions, and rewrites are offered, never applied without you.
What you write in the studio is what gets published. There is no theme layer mangling it, no template hell, no surprise on a Tuesday morning when a plugin update removes a paragraph.
The writers
A team, not a tool.
Contency comes with a team of writers, each specialised in a domain. Pick the one that fits the post — a nature writer for a trail report, a technical writer for a sailing piece, a food writer for a recipe. They draft from your context, not from a blank prompt.
You can also train your own. Training is a conversation: the studio asks what the writer needs to know — your voice, your audience, the things you care about getting right. Upload reference posts, style guides, source documents, whatever shapes the writing you want. The writer learns from what you give it.
Every writer is also trained for discoverability — for search engines and for the AI answer engines where readers increasingly start. You don't have to think about it separately; it's built into how the writer works.
The result is a specialist that writes the way you would, if you had the time.
The briefing
Every post starts with a conversation.
A trained writer knows how you write. What it doesn't yet know is what this post is about. So every post starts with a briefing: a short interview where you say what happened and what the story should become.
The studio asks follow-ups — the occasion, what has to be in it, the tone, who it's for. You hand over the material: a dossier from a notebook, loose photos, a few sentences, a voice note. The writer brings the craft; you bring the experience. The more you share of what you saw, heard, and felt, the more personal the story comes back.
The conversation up front is where the post takes shape.
From briefing to draft
The writer delivers a complete first version.
Once the briefing is set, the writer gets to work. Everything you supplied is read in, and every image is analysed on the way — vision-based, not metadata-based. The studio knows it's a stone harbour, a low golden-hour light, a Frisian skûtsje on the IJsselmeer.
The writer seeing what's in a photo is exactly what makes a draft complete: the image lands in the right place in the story, with a caption that matches what's happening and alt text that isn't a paraphrase of the filename. You don't get bare text to arrange yourself, but a real first version — words and images already in place.
- Search your library by what is actually in the picture.
- Images are placed where they belong in the story, not dumped at the end.
- Captions and alt text are proposed from what the photo actually shows.
- Surface forgotten photos when you start writing about a place again.
A small example
“Find the photos from the September trip with the harbour at sunset.”
No tags to remember. No folders to scan. The library understood the photos when they arrived, and the writer references them by what they actually are.
Editing
You edit, the AI helps — never the other way around.
The draft is a starting point, not an endpoint. In the editor you rewrite, reorder, and cut until it's right; the AI stands by for suggestions, completions, and rewrites, but applies nothing without you.
You work at the sentence level or across the whole post — tighten a paragraph, reword a heading, trim a passage. The writer knows the context from the briefing, so the help stays inside the story you have in mind.
What's in the studio is what gets published. No surprise between what you wrote and what goes live.
Publication
Publish to the site you already have.
Contency is the writing layer; the destination is whatever you already use. Connect Shopify or WordPress and a finished post publishes straight into it — no export, no copy-paste, no second editor. Prefer to stay headless? A clean API delivers your posts and media into any front-end, static build, or app you already run.
The studio drives the writing, the media, and the AI; the destination just receives the finished post. You don't have to leave the setup you already have to get a better blog out of it.
Contency doesn't own your URL, your domain, or your readers. The publication is the artifact; what happens after is yours.
Translation
One post, in any language you need.
Once the post reads the way you want in your own language, you can have it translated. The writer renders the finished post into English — or another language — with the images, captions, and structure intact.
A translation isn't a dead end: you edit it just like the original, adjust where the tone should sit a little differently, and publish it when it's right.
Start in the language you know best. The others follow once the original holds.
Part two
Get the most from it.
A finished post is the start of a campaign, not the end of the job. The second half of the studio turns one piece into a season of them — repurposed, scheduled, and reviewed.
Repurpose
One post becomes many.
A published post is a source, not a finish line. From the piece you approved, the studio drafts the spin-offs that carry it further: a LinkedIn post with the hook and a link, an Instagram or Facebook carousel, a Pinterest pin, a quote card pulled from a line worth repeating.
Each one is drawn from the post itself — its voice, its facts, its images — not from a blank prompt guessing at what you meant. A dedicated social writer handles the short forms, so the long-form voice and the social voice each stay their own.
Every spin-off is a real, editable piece. Tweak the wording, swap an image, re-draft the ones that miss — they are yours to shape, the same as the post they came from.
The calendar
Plan the campaign. Review it once.
The spin-offs land on a calendar, spaced across the weeks ahead — the post today, a LinkedIn piece next week, a carousel the week after. You see the whole month in one view instead of scrambling for something to post each morning.
The calendar is there to impose discipline, not to remove you. Review the sequence in one sitting: approve what's ready, hold back what isn't, drag anything to a better day. Nothing is scheduled that you haven't seen.
The rule
“Draft the whole campaign, review it once, schedule it.”
Batch the thinking up front; the calendar carries it out on the days you chose. A multiplier on reviewed work — never a firehose of posts you never read.
Every channel
Reviewed, then ready to post.
When a piece comes up on the calendar, Contency has it ready for its channel — formatted, sized, and on-brand, with quote cards and images composited so the text is pixel-perfect, never left to an image model to render.
For the site you already have, Shopify, and WordPress, publishing is direct. For the social channels, Contency hands each piece back ready to post and reminds you when it's due — you stay in control of what goes out under your name. As the channels mature that last step becomes automatic; the review never does.
One story, written well, working every channel you care about — on the schedule you set.
One more thing
Some posts begin away from the desk.
For travel writing, sailing, cooking, field reporting — the material arrives from wherever you were when it happened, not from your keyboard. Contency uses notebooks for those flows: domain-specific capture apps that publish into the studio as structured dossiers, so nothing is reconstructed at the desk.
Read about notebooksEarly access
Be the first to try Contency.
Join the early-bird list and get access the moment we open the doors. Plus early-bird pricing, locked in for life.
- Free early access
- Early-bird pricing forever
- No credit card required