contency

How it works

One studio, from goal to full campaign.

Tell it what you want to achieve — the studio turns it into a campaign, writes it, spreads it across your channels, and measures what works. Week after week, without eating your time.

The entrepreneur with her question
  1. 1

    Plan

    The strategist turns it into a campaign.

  2. 2

    Write

    The studio writes the base post.

  3. 3

    Distribute

    Split across your channels.

  4. 4

    Measure

    The analyst measures and adjusts.

Every week again — the analyst feeds the next idea.

The shared brain

A colleague knows how your business works. Generic AI doesn't.

That's why Contency shares one brain. It knows your business, your voice, and your channels — and where it doesn't know, the researcher looks it up and the analyst reads your numbers. So it works like a colleague, not a tool.

Contency knows your business

  • Business & offer
  • Audiences
  • Brand voice & style
  • Your own know-how
  • Research (the researcher)
  • Data (the analyst)
  • Your channels
They work together and draw from the same brain.

And that delivers

  • One strategy, the right channels
  • High quality, in your voice
  • Facts that hold up
  • Posts that build the snowball
  • Time saved, far less busywork

A stronger online presence — without all the work.

01

The strategist

You don't have to come up with a campaign.

You know you need to be visible — but not what to write about or which campaign will work. Good advice is expensive, and hardest to get exactly when you need it.

Just tell the strategist what you want to achieve: more clients online, putting a new product in the spotlight, or staying top of mind. It knows your business and asks the questions a good marketer would. Then it turns your goal into a concrete campaign: what you'll say, to whom, on which channels, and when.

You stay in charge: approve the proposal or steer the strategist. You don't have to come up with a marketing plan yourself. You give a goal, you get a campaign.

Campaign assistant
Tell it your goal… (Enter to send)
02

The campaign plan

Not scattered posts, but one campaign.

Without a plan it quickly turns into scattered shots: a post now and then, then nothing for a while. There's no through-line, and you barely build on anything.

Out of the conversation with the strategist comes a complete campaign plan. The goal, the audience and the central message are clear — as is what needs to be made for it, the channels it appears on and the rhythm in which it all builds up. So every blog and post works toward the same goal, instead of having to think up something new each week.

You stay in control. Review the proposal, adjust what you'd do differently, and give the go-ahead. From there the whole team knows what needs to be made — and why.

Campaign plan

H2-board launch

Campaign concept

Help more snowboarders choose the right board — and increase online sales.

Target group

Recreational snowboarders looking for their next premium board.

Angle

Which board fits the way you ride? Choose with confidence.

Core piece

The ultimate H2-board buying guide. In-depth, practical and trustworthy.

Rhythm

3 weeks · one core piece plus 3–5 posts per week.

Channels

  • Website / blog
  • LinkedIn
  • Instagram
  • Facebook

Timeline

Week 1Week 2Week 3Core piece (guide)LinkedIn postsInstagram postsFacebook posts

Your approval

Review the plan, adjust what you like, and approve when you're happy.

Approve campaign plan
03

Creation

You don't have to make it yourself.

The moment you approve the campaign plan, your team gets to work. The writer writes, the researcher finds out what's needed, the visual makes the imagery and the editor guards the quality.

They all work from the same knowledge about your business, audience and brand. So the article, imagery and social posts line up with each other — and it sounds like your business, not generic AI.

Creation

Writer

Writes

Researcher

Finds out

Visual

Makes imagery

Editor

Guards quality

Campaign plan

Approved by you

Core piece

H2-board buying guide

Everything lines up.

One strong story, made for every channel.

LinkedIn

Which board fits you?

5287
Instagram

Choose your perfect board with confidence

Facebook

The ultimate guide to your H2-board

34125

Ready to publish

Everything is made and checked. Ready to schedule and publish.

To distribution
04

Distribution

You approve. Contency does the rest.

Review the campaign and give the go-ahead when you're happy. From there Contency takes over distribution: the article to your website, the posts to the right channels, at the moments from your campaign plan.

No more copying, staging, or posting at just the right time. The campaign runs to plan, while you get on with your business.

Distribution

Your website

H2-board buying guide

Published
APIWordPressShopify

Publishing schedule

  • Mon 09:00Published
  • Wed 12:00Published
  • Fri 17:00Scheduled
  • next weekScheduled

You approve — Contency distributes to plan.

05

Monitor & adjust

Publishing isn't the finish line.

Contency keeps tracking what happens after you publish. Through Google Search Console among others, the team sees which articles get found, what people click, and where opportunities are being missed.

An article that just misses? A search term you show up for a lot but rarely get clicks on? A post performing better than expected? Contency spots it and proposes improvements.

So existing work gets better, and your team carries what it learns into the next posts and campaigns.

Monitor & adjust

Google Search Console

H2-board buying guide

Published

Impressions

4,240

Clicks

182

CTR

4.3%

Position

8.5

High impressions, few clicks

The analyst's suggestion

Sharpen the title and intro for 'beginner snowboard' — aim for positions 1–3.

Apply

next campaign plan

Every campaign better than the last.

Early access

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